International Beauty Exhibition

Experience Lab

Experience Lab is the first Italian event dedicated to niche beauty, open to sector operators and the public, which connects unique brands, selected on the basis of their excellence in the relevant niche, with sector operators at an international level to give them visibility and support their growth and success in the market.

The name recalls the multiple immersive and multisensory experiences that will be offered by the exhibiting brands. Experience Lab is not just an event but a real platform created to encourage the growth and promotion of niche beauty brands.

A unique opportunity to discover new products and the philosophy of each brand together with those who created it. An opportunity to renew your beauty routine habits.