MILANO FRAGRANCE WEEK

MILANO FRAGRANCE WEEK is the collector of the events spread all over the city in conjunction with the Esxence.

The first edition took place from April 22nd to 28th 2019 with the aim of promoting the olfactory culture and interest in perfume as an art form, while also exploring fertile terrains in fields such as art, music, technology, design and fashion.

A new adventure, kicking off with 25 events, achieved thanks to the collaboration with artistic perfumeries and renowned experts: interactive workshops, exhibitions, installations and concerts where the city mingled with the olfactory culture, generating new creative and multisensory experiences to reawaken the senses.