PACKAGING PREMIÈRE & PCD MILAN

The future of luxury packaging

Packaging Première

Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing the tangible, unmistakable mark of luxury all over the world.

Packaging Première highlights novelties previews, provides experimentation and innovation, helps managers understand trends and speeds up decision time to enable companies to get to the market first. Dominated by brands’ strong personality, packaging expresses itself in evocative, original, surprising shapes and relies on a production chain designed to pursue excellence from the processing of raw materials to the finished product.

In collaboration with Fiera Milano and Business France.

Equipe International is in charge for strategic consulting, press office, digital PR and social media management.