Range Rover at Piazza Gae Aulenti

Range Rover

To celebrate 25 years of excellence and innovation in the automotive sector of Jaguar Land Rover Italia and LARIO MI AUTO SRL, an immersive experience was held from 7 to 16 February 2025 in one of the most dynamic locations in Milan, Piazza Gaulenti.

The goal was to maximize engagement and strengthen the bond between the brand and its target audience.

The event was designed to offer visitors a unique moment, in line with the prestige of Jaguar Land Rover. The Pop-Up combined exclusivity, innovation and performance, enhancing the identity of an iconic brand.