SMART CLOSET - Sustainability Everyday

Smart Closet - an event organized by Equipe International and Class Eco Hub

The doors of the new generation wardrobe are opened: the ten values ​​of the
philosophy of well-dressed and well-being within Smart Closet – Sustainability
Cada dia.

Educate the end consumer and share beauty, innovation and
responsibility. With these premises, Smart Closet – Sustainability Everyday was born, the initiative that offers consumers more detailed information to facilitate an informed choice, simplifying the values ​​needed to make informed decisions about products.
The opening of the event was an opportunity to reflect on the concept of sustainability understood as responsibility in knowing how to choose well, paying attention to the materials that make up a garment or a product. Very often we opt for a certain color or a particular fit, we follow trends but we do not ask ourselves how the garments were made, by whom and in what conditions. The transparency of the process
and the supply chain are the heart of the values ​​and it is important for the consumer to know the origin of what they wear, be it an item of clothing or a perfume.